Pinterest Purpose Guide to Recruiting Employer Brand Part 2 - Workology

Pinterest Purpose Guide to Recruiting Employer Brand Part 2 - Workology Defining Recruitment Marketing and Strategy Success on Pinterest This is the second post in a series, The Pinterest Purpose Guide.  Read Part 1.   Defining Recruitment Marketing and Strategy Success on Pinterest Successful recruitment marketing doesnt just happen.  Its planned; just do it really only works as the Nike slogan or when Im telling my daughters to clean their bedroom.  And that certainly holds true when it comes to posting, updating, and plotting on Pinterest. Your Pinterest Recruiting Strategy When it comes to ongoing Pinterest plays, there are separate strategies that should be looked at in tandem with what has made Pinterest successful:    It’s  personalized,  according to Pinterest CEO Ben Silbermann, so “..everything should feel hand-picked for [the end-user].” Behavioral  Psychology  â€"  If what makes Pinterest a success  is  tailored content, how do you know what’s really resonating with your audience?    Of course, there’s shares from your boards; but the slick marketer will look at the other pins and shares of its target audience community.    What’s trending, what’s spurring conversation, the way your users  think  can really begin to unfold with careful observation then accounted for in your planning stages. Initiative Planning â€"  It’s not enough to have a “popular board” â€" outside of a retail play, that’s not going to give most HR/Recruitment Marketing teams enough ROI to substantiate the development investment.    Just as you do workforce planning to forecast your hires, it’s important to do some “pinterest planning” to align company initiatives with content shares. Types of Initiative Pinterest Planning Plays Product/Services â€"  this is obviously the easy play â€" but pinterest is an easy way to build buzz leading up to and post launch of a new product/service.    For established boards, it’s also a good landing spot for launching product reinnovation initiatives (floating adoption of shared content through user base) or crowdsurfing interest on offerings with waning revenues.    Nike does a most excellent job of this; but another company to watch is actually Microsoft’s board. Company Happenings â€"  Disney has done the best job, ever, of any company I’ve ever seen in relaying Company past, present, and future to the public across marketing channels.    Of course, not every company has Disney’s budget; but Pinterest does offer an opportunity to level-set that playing field by doing what it does so well:    solving the problem of how to allow your content to be “found.”    Businesses like GE Starbucks have taken this realization to heart, sharing company history, ‘day in the life of’ different areas of their present business, and sharing glimpses into the vision for their future.    You can too! Morale Issues Recognition â€"  â€œEveryone just wants to love, and be loved in return.”  â€" Moulin Rouge    Okay, okay, not the most highbrow of quotes ever; but it works its true! Developing Your Pinterest Branding Process More importantly, whatever you do, get out there and explore the platform first.  Pinterest offers a unique visual way to engage, promote, and build relationships with job seekers and employees alike.  Its purpose isnt just a web traffic engine like many bloggers and experts would like you to believe.  It is a sales machine so keep that in mind especially when developing and executing your recruitment marketing efforts on Pinterest. This is the second post in a series on recruitment marketing and employment branding on Pinterest.  Read  The Pinterest Purpose Guide  Read Part 1.

Resume Writing Dos and Dont

Resume Writing Dos and Don'tWhen it comes to a job, resume writing can be hard work. The fact that this is the case means that you have to know how to write a resume well. Keep in mind that this does not mean that your resume is the end-all of your career-making skills; it just means that you should be able to present yourself in a professional manner.Of course, you will need to follow certain format and structure when writing a resume. Don't allow yourself to jump from one topic to another. This may be fine for a lot of jobs but you should be able to stick to one specific topic. You will also find that you will be able to organize yourself better when you have a firm idea of what kind of information you are going to present to the employer.Do remember that the same applies to formatting and spacing. Make sure that the paragraphs are properly aligned. Remember to keep the white space intact as well. Don't be afraid to add color to the resume as well. Keep your resumes to no more than four columns.Don't forget to proofread your resume. Even if you know that you know how to write a resume, it is a good idea to take a second look. You may have some spelling or grammatical errors that could affect the employer's decision on whether or not to offer you a job.Do make sure that you use a high quality font size. Try not to use a serif typeface, which is common for a lot of companies. Try using a more condensed font. Keep the content of the resume to around one to three lines, depending on the length of the job description.Do remember that you are not limited to the size of the font. There are some websites that will allow you to add a small 'h' at the beginning or end of your resume. They can either be located above or below the job description. Using this technique will help people who are viewing your resume through the Internet to be able to easily read the content without actually looking at your resume. When you submit your resume, be sure to check the box to allo w them to view it on their website.Do keep your resume organized as well. Make sure that you have all of your contact information right where it should be. Make sure that you have a very brief description of the position that you are applying for along with a cover letter and your resume.Do be prepared for rejection. There will be times when you won't get a call back. This doesn't mean that you should give up! Keep doing what you were doing before as well as following the advice above in order to increase your chances of being successful at this job search.

The Battle Over Resume Genius Cover Letter and How to Win It

The Battle Over Resume Genius Cover Letter and How to Win It Resume Genius Cover Letter - the Story Frankly, you don't have to clarify everything on your letter. The chief explanation for an introductory letter must be to present such a convincing case, that the man perusing it will get energized enough to set aside some effort to truly peruse your resume. Get familiar with the correct name of the person who's perusing the letter and you'll work well for your motivation. Your letter should be eye catching. The Good, the Bad and Resume Genius Cover Letter Resume introductory letters ought to talk about how you can help the business, not concerning why you need the activity. The letter must be custom fitted to a specific activity and boss. Having therefore set the business in a lovely attitude, your letter should now continue to gain a genuine impression. On the off chance that your introductory letter isn't efficient, manager will without a doubt consider that you aren't extraordinary at keeping up the money related records. A simple letter with astounding substance is adequate to pass on your message. A phenomenal method to start composing is with the correct welcome expression. Edit It doesn't make a difference decisively how perfect your made English is, mistakes are astoundingly easy to make. There are a few different ways to compose introductory letter. On the off chance that you find that it's hard to make an introductory letter, don't spare a moment to search out assistance of resume composing organizations that give introductory letter composing as well. An astounding introductory letter should be brief and strong. In the event that you might want to learn more on how best to compose introductory letter for employment form, investigate some tried instances of introductory letter here. A basic call or inspecting the recruiting declaration can assist you with finding the right data. It's humanly difficult to peruse each resume inside a particular time, so they simply see introductory letters and simply begin investigating the resumes of applicants who premium them. Infographic resumes appear to be pleasant, however you additionally must be worried about candidate following framework PC programming. Proficient resumes ought to have steady organizing. You should realize that the introductory letter is the crucial advance to a huge vocation. Your letter should leave no uncertainty about which position you're applying for. Introductory Letter is fundamental to introduce your application an expert appearance. Seeing how to compose introductory letter is as simple as choosing what things to incorporate. It will be valuable to forget about whatever won't assist you with getting the activity which you want. A decent method to help the solution to your introductory letter is to make every one which you submit one of a kind to the work opportunity you're after. Being on work chase and seeing how to make an introductory letter are indivisible. Educator introductory letter has the specific reasons and desires for the activity you're applying for.

Find a Mentor - Walrath Recruiting, Inc.

Find a Mentor - Walrath Recruiting, Inc. Mentorships can assist you a great deal throughout your career which makes them something often sought after by professionals. Mentors can help you at many points in your career, giving valuable resources and guidance that can aid in advancement to the “next level”. Photo Credit: Brian Ujiie  via Flicker  cc Many people ask how to find a mentor, since they do not just come knocking at our doors (at least not often anyway). So, how do we go about finding a mentor and how can we make it something that is truly beneficial to us? Here are a few things to help in the process. What do you want from your ideal mentor? Going in blind is not an option. You need to be driven and show your potential to give the person reason to invest their time in you. With that in mind, think about what you want the mentor to help you with. Will it be job specific, dealing with a raise, promotion or career path? Building your image and personal brand? Or, something more broad scoped (life centric)? What you want from a mentor will have a major impact on who and how you approach mentorship. Be prepared and organized with a clear understanding of what you are looking to gain and what a mentor can provide. Understanding mentor roles Mentor roles are the things that you should expect from a mentor, keep in mind the mentor will be reliant on their personal experience, and your compatibility with that persons experience is essential. They will be investing their time into you and are there to guide you, not to do work for you! Mentors will often: Assess your strengths and weaknesses (Side note: In order to continually improve you should understand these yourself). Give you guidance. Although it will be earned, not just handed out. You must prove you are worthy to get that valued advice. (Advice should be reciprocated whenever possible). Give new perspectives on organizations/topics, correct wrong thinking. Provide insight into your trade (tricks and tips). Provide resources to help you improve the quality of your work, network, etc. This may also include references which can assist with career advancement. Where to find mentors Do not underestimate the value that can be gained from unexpected sources. High-level businessmen and women are not your only avenue for advice. Family, friends, neighbors, and even people online will all have different levels of experience, some of which might be applicable to your situation. The key to finding mentors is to look for opportunity to grow and improve with the help of others, with the realization that help may come from unexpected sources. Mentors can arise from all types of circumstance you just need to put yourself out there, it is unlikely that your ideal mentor will just show up at your doorstep. Take advantage of the advice you can get for free. There is more accessible information available now than there ever has been in the history of the world. There is a wealth of information just waiting to be used, so use it! Professional articles, blogs, and podcasts from industry leaders are readily available on pretty much whatever topic you are interested in. Not to mention networking events, seminars, and conventions as well as the capability to connect and learn through social media. Use these to your advantage and get a head start on your personal growth. Does your employer have a mentoring program? If your company offers a mentorship program, set your goals and apply! If not you will have to seek out the mentor on your own. Reach out to colleagues and/or business acquaintances with the experience you are seeking. Look for a mentor with a great reputation in and out of the office. Prior bosses are an option, but avoid current managers/supervisors. Business contacts you have made throughout your career (past and present) can present opportunities for mutually beneficial agreements (you help them, they mentor you). Contacts, such as those, where you already have a base relationship and a common background also have a tendency to be more approachable. Alumni and friends from college or even professors are options to look into, the bond created through your alma mater is definitely a viable connection. Asking for someone to mentor you Your approach about mentorship should be done tactfully. Take baby steps if you will, see how you can help the person while seeking advice a little at a time. Gradually suggest that you would be interested in their help on a more consistent basis. A straight forward and outright request for mentorship too early can come across aggressive and can scare people off. Takeaway A mentorship does not have to be from a single source and last for years. You can have many mentors throughout your life that help you along your path. How you find them may change as may their purpose but the effort needs to be made on your part to seek them out in the first place. Learn what   can, when you can. When ready, give back and help someone else through the experience you have gained. By:  Renee Walrath